Research

Overview

My research sits at the intersection of color theory, visual perception, and design communication. I focus on how visual complexity, timing, and color contrast affect how people interpret and engage with design. My goal is to uncover insights that enhance both creative expression and user understanding.

Publications

Aloumi, A. (2013). The effect of colour contrast combinations on the simplicity and complexity of design. PhD thesis, Bournemouth University. [Link]

Aloumi, A., Noroozi, S., Eves, B., & Dupac, M. (2013). The impact of color contrast on the perception of complexity–simplicity of design product.International Journal of Design Creativity and Innovation, 1(4). [Link]

Aloumi, A. (2008). Timing considerations in visual communication. MFA thesis, Rochester Institute of Technology. [Link]

Expanding Focus

My current research is shifting toward more applied and human-centered topics, including how design influences user perception, emotional engagement, and cultural interpretation. I am especially interested in how visual storytelling, symbolism, and identity shape the way design is understood and experienced across different audiences. These inquiries build on my earlier work in design complexity and color theory while exploring new intersections of design, context, and meaning.

Abstracts

PhD | Bournemouth University

This research investigates how different color contrast combinations influence the perceived simplicity or complexity of visual design. Through experimental analysis, the study proposes strategies to control complexity via color, providing tools for designers to craft clearer visual messages.

MFA | RIT

This thesis examines how timing—when and how information is revealed—affects the understanding of visual messages. It explores the balance between clarity and ambiguity, especially in systems requiring quick comprehension, like transit maps or instructional graphics.